If you have yet to see Kobe Bryant's Hyperdunks stunt... well, it's hard to have missed it.
If you're Dr. Jerry Buss, owner of the Los Angeles Lakers franchise and on the precipise of another NBA championship with the best player on the planet... you're having a conorary attack with the mere mention of this video.
You're also talking with team lawyers, league lawyers, Kobe's lawyers, contract negotiation specialists, agents, Nike executives... everyone under the sun to ensure that he never pulls off such a stunt again.
And it may not be enough.
A recommendation: use sports' greatest motivator.
Fear.
Fear in the package of Kansas City Chiefs defensive coordinator (and former head coach) Gunther Cunningham.
(WARNING: Gunther's a little... animated - from HBO's Hard Knocks series)
Perception is reality, the saying goes. Modern players can never transcend time, athletes only care about the money and the fan is never wrong. Yet, all you need to do is dig a little deeper to find the truth. As a freelance sportswriter, my job is to give the audience a story around what just happened. As a consumer, I expect that sports will always provide more than I bargained for. As a fan, my hopes are to be enlightened by more than points. Welcome to the mind of a sports scribe.
Saturday, April 12, 2008
Bezerk
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