Showing posts with label An Open Letter to the ‘Fans’ Gearing for Super Sunday. Show all posts
Showing posts with label An Open Letter to the ‘Fans’ Gearing for Super Sunday. Show all posts

Saturday, January 31, 2009

Shilling


Is there anything else to say about tomorrow's Super Bowl?

Actually, there is.

If you read the profile, you may be aware that sports media is one-half of my professional life. The other happens to be in a (at least to me) equally fascinating world of advertising. Now, because of where I work (hello, fellow colleagues), there's is supposed to be a move vested interest in the extravaganza because of the commercials produced and purchased for some clients. While I cannot reveal (nor would I) who they are, I will say that they will be some of the most talked-about and Googled offerings during and after the affair on Monday morning.

However, with no disrepect to my company nor the industry at-large, don't expect me to jump in.

I may seem like a football elitist to anyone who has read that statement and that really doesn't bother me. As discussed in the past, this NFL championship game is the culmination of five months of hard work from the players, coaches, executives (most of them) and the good football media along with the passion of fans. The Super Bowl is the most watched event in the American sports calendar because from early September until now, we spent six days a week from in anticipation for a few hours on Sundays. While the sway of advertisers is nothing new to football (as it has helped the league grow from nearly-outlawed status to pop culture phenomenon), it's a little frustrating to know that most of the onlookers are only going to turn to NBC tomorrow for a few poorly-written ads that in an absurd way, determines if they enjoyed the game itself or not.

Hey, I can't say that I won't watch the commercials (I'll pass on halftime for reasons stated in a link below), but on Monday, be prepared to discuss what happened on the field before discussing which company's ad came on the third pod during the second quarter.

However, I do ask that if you are part of the extras who haven't watched a game all year (and there are millions of you), read this before taking part in the unoffical national holiday festivities.

Meanwhile, here are a few articles for your perusal. Most are thoughts related to tomorrow's game, but a few are related to other happenings in the sports world that you should key in on throughout the week.
  • Your Class of 2009 for the Pro Football Hall of Fame - Baseball has their great two-man class and this is certainly one of the best in the history of the game. There's another HOF that you will hear about in a few weeks, one that is relatively low-key compared to the others... until this year when one player will officially become eligible.
  • An excellent piece from Yahoo! Sports' Charles Robinson about Arizona's Darnell Dockett.
  • Sticking with Yahoo! Sports, MJD at Shutdown Corner tells the truth here: why no one will ever enjoy the halftime show.
  • Your last minute pre-game rundown of your advertisers from Ad Age.
  • WIRED Magazine gives you the online aspect of the game's biggest advertisers.
  • BusinessWeek's Burt Helm says that the ad world hopes for the best in what will be a SB with a few less eyeballs.
  • Straying from the pros for a bit, my blogging buddy over at Mixed Race America goes on a tangent from her usual subject matter: imagine your favorite Division I (or whatever it's called now) college football team having a bake sale to stay afloat... just imagine because it's highly unlikely, but read on.
  • Finally, because you need a laugh.
Please, oh PLEASE: if you head out for a SB gathering and throw down a few drinks, just leave your keys at home or make nice with the designated driver. DUIs/DWIs are far too commonplace (one is too damn much) and because our wallets are a bit more strectched these days, no one can or should bail you out for being stupid.

Friday, February 1, 2008

Letter

An abridged version originally published on BlogCritics Magazine (blogcritics.org)

Dear NFL Patriots Giants Nielsen family Fans,

On Sunday, millions upon millions of Americans (and beyond) will take part in the unofficial national holiday called Super Sunday. The day, as you know, revolves around the biggest single-day televised event of the year, Super Bowl XLII. Besides the fact that this is the championship game of the National Football League, the Super Bowl is a social cauldron, if you will. The game huddles more people into homes across the country for one night than any major holiday, regardless of race, creed or income. The build up to the event is lengthy, but at 6:18 PM eastern standard time, the two weeks of hype and hope will culminate to what we hope is a game for the ages. There’s just one problem.

Some of you folks just don’t belong.

From the middle of the summer to the dead of the winter, football players, coaches, media and fans have prepared for this final night of action. For each team, there was training camp, four preseason games and sixteen regular season contests. Yet, the fans have prepared throughout the season as well. They follow the teams from the festive opening weekend to the final whistle of Week 17. When December becomes January, twelve teams embark into the second season; the league’s playoffs. These players and coaches are not only rewarded with the chance to become champions, but are redeemed for hard work and adversity from injuries and losing streaks to unexpected tragedies as the death of a teammate. When the playoffs begin, the football faithful are treated with four playoff games in each of January’s first weekends. Seemingly before we blink, twelve teams become eight and eight become four. These final four teams play for the conference championships and garner the attention of anyone that considers him or herself a NFL fan.

And then the NFC Championship Game ends.

The moment the winning team accepts the conference title, the hype machine begins. In addition to two weeks of over-analysis and jitters, there is a flood of news regarding everything that surrounds the game. The most talked about news revolves around which company will have a commercial during the game. And that’s most likely why some of you ‘fans’ are here. You don’t normally watch football unless one of the following occurs;
a) your significant other is hoarding the remote
b) your kids are hoarding the remote
c) you want to know who the heck is Tom Brady and why is TMZ talking about him (another letter for another day)

As much as most of us – this writer included – would rather that the reason you would come to our homes because you’re good company, we know better. We know that you are going to join us for Super Sunday because you want to see what Budweiser has to show us and you want free food. And that’s okay… to a point. On behalf of the football fans that have spent the last twenty weekends rearranging plans with the family, skipping out of church early or sacrificing a Friday night or two working overtime instead of on the weekend, we have some advice in order for you to have a hand in the fun.

There are plenty of you who come to the Super Bowl gatherings in order to eat someone else’s food. Maybe you didn’t get their fixes during the holidays or maybe you’re excusing yourself from dieting for one night, we don’t really know. Yet, we ask that if you are going to stock up food in your belly for ten full battalions that you at least donate something. More food or beverages would be great. Your dollars would be even better. Even a ‘thank you’ card in the mail would be a sign of appreciation. Yet, we ask that you remember that you do not treat our abodes like your own home; treat them like the White House. Be neat, be clean and please flush.

Some of you are here against your will. You might not like football because the person you are with is borderline-crazy about the game. Contrary to what you might think, you¹re still welcome. After all, someone has to take that drunken Patriots fan friend/relative/lover home. But we want you to enjoy yourself. There is likely a sane football fan in the room that you can talk to who would be a good sounding board to understand not only what is going on in the game, but why people care so much in the first place. You may become a fan or you may still hate the game. Yet you will have a deeper understanding for one of the country’s great passions. However, the rules for food apply to you as well. Do not eat because you’re bored; eat because you’re hungry.

There are those of you who are coming because it’s the biggest event of the year and you love football. The problem is that you don’t know a lick about the game and we know it. Now, we’re not asking you to name the offensive linemen of the 1958 Baltimore Colts. We’re not asking you how many Super Bowl rings John Madden won as a player (ZERO!) and we’re not asking about your fantasy team (which someone made for you, we bet). We are going to ask you to pick up a book to learn a bit more about the game before you step inside. Hey, there are a ton of fans that don’t have a clue either, so they can brush up on their knowledge. However, would you rather look like the smartest person in the room because you know four-yard completions help an offense move down the field or be embarrassed for screaming about ‘too many men on the field’… during warm-ups? There are few things more infuriating to any sports fan than the casual or non-fan who wants to puff his or her chest to fit in. Just as anything in life, learn the basics and let the rest come to you. Ask about what you are seeing and remember that football is about more than scoring points.

Finally, some of you are here for the 30-second commercials for which companies paid $3 million to air. You might be even more excited for them this year, given that the current writers¹ strike has compelled many of these companies to invest more money in these spots. We like the commercials as well, even though most ads do a poor job of selling the brands and products they are supposed to advertise. Commercials, themselves, have become entertainment, with kooky scenarios likened to sitcoms and some of your favorite celebrities lending their images and voices for dramatic effect. The ads may provide some laughs, but if you are still looking for entertainment because the ongoing writer’s strike has halted your favorite shows, look no further than the Super Bowl itself. The game is reality TV, drama, suspense and in some respects, comedy, all rolled into one. None of us know if the game will be good (Steelers/Seahawks, 2006), great (Titans/Rams, 2000) or horrendous (Broncos/Falcons, 1999). However, just like the last episode of The Sopranos, we fans tune in anyway just to see what happens. Still, if you¹re here just for the commercials, please understand that you shouldn¹t tie these ads to how good or bad the game is. Furthermore, the ads, as the games, may likely fail to live up to whatever hype non-sports media has built. Please focus on the game and not the newest version of Terry Tate.

There are only two things in life that unify people; death and the Super Bowl. While the former is rather depressing, the latter should be something for all of us to enjoy without feeling as if the game doesn’t matter. As much as we want the Patriots and Giants to give us a great battle, we understand that this is an event that can’t be missed. We know that the following Monday will be devoted to talking about the night before. We hope it’s for the right reasons and not because some car company thought a suicidal robot was funny… again.

Sincerely,
The Super Bowl Hosts