The sad part about the ad - another gem from the collaboration of Wieden + Kennedy and Nike - you're about to see is that Mo Williams, Rashard Lewis, Kevin Durant and Andre Iguodala rhyme better than more of these clowns in rap right now.
Actually, DJ Quik (the producer extraordinaire) should go ahead and just release a supergroup album with these four right now. After all, it's hard to imagine that a few rhyming athletes can't do better than this:
Props to those who recommended, Twittered and uploaded for a small screen embedding purposes. And can anyone in sports advertising challenge the supremacy of W + K and Nike?
Perception is reality, the saying goes. Modern players can never transcend time, athletes only care about the money and the fan is never wrong. Yet, all you need to do is dig a little deeper to find the truth. As a freelance sportswriter, my job is to give the audience a story around what just happened. As a consumer, I expect that sports will always provide more than I bargained for. As a fan, my hopes are to be enlightened by more than points. Welcome to the mind of a sports scribe.
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