New Poll! ----->
He may have not been the first to do it, but legendary Pittsburgh Steeler – and the favorite of this Scribe’s dear mum – “Mean Joe” Greene was a part of the greatest evolution in sports since the forward pass. Athlete-as-pitchman is something we seemingly take for granted until we notice that one guy (no girls until it’s time for a major tennis tournament) seems to be in every non-Cialis advertisement at a given time.
Beyond that, there are also a sports figure’s community initiatives, celebrity appearances and other off-field sightings that in various ways help build this person into a brand, even if that’s not always the intent.
So, how do you – regardless of interest in a sport, but certainly as a consumer – feel about the off-field marketing of an athlete? If you wish to be more detailed, feel free to leave a comment.
Meanwhile, not only should you have already read the newest essay and posts, but get misty-eyed from the classic Coke ad…
and chuckle at the classic... well, just chuckle.
Perception is reality, the saying goes. Modern players can never transcend time, athletes only care about the money and the fan is never wrong. Yet, all you need to do is dig a little deeper to find the truth. As a freelance sportswriter, my job is to give the audience a story around what just happened. As a consumer, I expect that sports will always provide more than I bargained for. As a fan, my hopes are to be enlightened by more than points. Welcome to the mind of a sports scribe.
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