New Poll! ----->
He may have not been the first to do it, but legendary Pittsburgh Steeler – and the favorite of this Scribe’s dear mum – “Mean Joe” Greene was a part of the greatest evolution in sports since the forward pass. Athlete-as-pitchman is something we seemingly take for granted until we notice that one guy (no girls until it’s time for a major tennis tournament) seems to be in every non-Cialis advertisement at a given time.
Beyond that, there are also a sports figure’s community initiatives, celebrity appearances and other off-field sightings that in various ways help build this person into a brand, even if that’s not always the intent.
So, how do you – regardless of interest in a sport, but certainly as a consumer – feel about the off-field marketing of an athlete? If you wish to be more detailed, feel free to leave a comment.
Meanwhile, not only should you have already read the newest essay and posts, but get misty-eyed from the classic Coke ad…
and chuckle at the classic... well, just chuckle.
Perception is reality, the saying goes. Modern players can never transcend time, athletes only care about the money and the fan is never wrong. Yet, all you need to do is dig a little deeper to find the truth. As a freelance sportswriter, my job is to give the audience a story around what just happened. As a consumer, I expect that sports will always provide more than I bargained for. As a fan, my hopes are to be enlightened by more than points. Welcome to the mind of a sports scribe.
Showing posts with label Coca-Cola. Show all posts
Showing posts with label Coca-Cola. Show all posts
Tuesday, November 3, 2009
Thursday, February 7, 2008
Smile
Been an interesting first post-Super Bowl week, hasn't it?
The writers and producers are finally working something out (thank goodness! Please send those desperation 'reality TV' ideas back to the trash heap).
Super Tuesday has managed to bring up more questions than answers (and create a wider pool of undecided and apathetic voters than anyone cares to acknowledge).
Athletes denying steroid use to Congress and Congress spending tax dollars to investigate such use (recession be damned).
Athletes denying being involved with cockfighting in the Dominican Republic (where it is legal, no matter how much many disapprove).
Giants 'fans' believing in Eli Manning and Patriots 'fans' calling the 2007 season a complete failure.
Hey, look! Mercury Morris found a camera. Wonderful.
This may seem like just another week in the world and you might be right. Instead of getting down in the doldrums, smile at what were (in Scribe's opinion, of course) the best commercials from Sunday's Super Bowl.
Oh, sure. Everyone and their godmother has an opinion on what were the best commercials. However, considering the other profession I have and my purist nature regarding the NFL title game, these two ads exemplified what those $3 million spots were supposed to do; cleverly sell a product and/or serve as a reminder of a brand.
Since YouTube is being a little funny with the custom player, enjoy these gems.
Say What?!?!: Coming to a new baseball stadium near you (or me): Martinis. Martinis?!?! At least let there be more offerings than hot dogs.
The writers and producers are finally working something out (thank goodness! Please send those desperation 'reality TV' ideas back to the trash heap).
Super Tuesday has managed to bring up more questions than answers (and create a wider pool of undecided and apathetic voters than anyone cares to acknowledge).
Athletes denying steroid use to Congress and Congress spending tax dollars to investigate such use (recession be damned).
Athletes denying being involved with cockfighting in the Dominican Republic (where it is legal, no matter how much many disapprove).
Giants 'fans' believing in Eli Manning and Patriots 'fans' calling the 2007 season a complete failure.
Hey, look! Mercury Morris found a camera. Wonderful.
This may seem like just another week in the world and you might be right. Instead of getting down in the doldrums, smile at what were (in Scribe's opinion, of course) the best commercials from Sunday's Super Bowl.
Oh, sure. Everyone and their godmother has an opinion on what were the best commercials. However, considering the other profession I have and my purist nature regarding the NFL title game, these two ads exemplified what those $3 million spots were supposed to do; cleverly sell a product and/or serve as a reminder of a brand.
Since YouTube is being a little funny with the custom player, enjoy these gems.
Say What?!?!: Coming to a new baseball stadium near you (or me): Martinis. Martinis?!?! At least let there be more offerings than hot dogs.
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